At the School Growth Innovation Lab in Los Angeles last week I was reminded of the importance of knowing families in our target community at a deeper level. As we considered the characteristics, fears, and goals of these families, our attention turned to more effectively learning from them and adjusting the value proposition of the school to sustainably grow quality and enrollment.

During the School Growth Lab in Los Angeles today we discussed how to learn faster and more effectively from the target market in order to gain the attention of families and grow. After all, schools can certainly master the best practices of a learning organization, right?

Health Care Tax Credits Could Benefit Your School

By Justin Elanjian & Thomas Prevatt,
HA&W CPAs and Business Advisors

Your school may be eligible for tax credits that will be a blessing to tightening budgets. There isn't a downside or risk to applying for this credit. The biggest problem is that too few schools know about it and go through the process to claim it.

EdTech Review By Nichole Husa of Tek-nis-cient.

The new strain of standardized testing spreading across the country is exposing a collective weakness in Math: The ability to conceptualize. Much of the Edtech universe is designed to strengthen computation and memorization skills, so what is a school to do?

In the final episode of the "Enrollment Blitz" webinar series, we focused on strategies for onboarding new families in order to increase their enthusiasm and likelihood to reenroll.

The HR PRO

The second risky role a board member can play in our Boards Gone Wild webinar series is The HR Pro. Talent recruiting and development is a critical process for school success, but these human resource activities are outside of the domain of the board. A board member may be tempted to inject him or herself into this process, creating a tension between governance and management.

It's probably never happened to your board, but sometimes school board members can lose their minds and get a little crazy.

Boards Gone Wild is the School Growth Tuesday Webinar series for June 2015 and centers around board leadership impact. How can you overcome the distractions and chaos when school board members go off the reservation in violation of good governance practice, creating heartache, hardship, and chaos?

Today we begin a new webinar series entitled, Boards Gone Wild. This irreverent and humorous theme is used to highlight some of the roles that school board members can play that wreak havoc with the school's leadership and culture.

In our "Enrollment Blitz" webinar series focused on Maximizing Marketing. How can you take full advantage of your marketing dollars to produce the best results? To expand your marketing expertise, be sure you know the difference between paid media and earned media, and that you have a good understanding of inbound marketing strategies.

Enrolling students must be someone's job and everyone's job. Certainly the admission office is responsible for inviting students, but the other board, other administrators, faculty, and families also have an important role to play. An effective way to share the load to grow enrollment is through family mobilization. As we discussed on the School Growth Webinar this week, below are some ways to gain broader involvement.