Can your donors reliably expect the mission and purpose to which they give today to be the same into the future?

Shared vision is the central point of effective fundraising and development. But what assurances does a donor have that the promises you're making today will be honored by the school's leadership long after you both are no longer involved and even no longer on this earth? This is especially important for major donors who are opting for naming opportunities for a campus, building, area, etc. Can you guarantee consistency of the mission 100 years from now?

Your donors will get tired if...

...the only time they hear from you is whenyou’re asking for money.

They need to know you’re genuinely interested in them. You’re engaging in conversation and cultivating mindshare.

How much does Donor Fatigue impact your school? Does this diagnosis have credibility or is this a symptom of a deeper issue?

What you place at the center of your relationship with donors is a big part of the answer. When you put yourself or money at the center, you position yourself as either a beggar or an egotist who is focused primarily on how donations benefit you. With Shared Vision at the core of your relationship with donors, however, you have the opportunity to build a consultative role that demonstrates mutual respect and collaborative success. They will see you an asset and expert who can help them accomplish their dreams and goals.